Brunello Cucinelli (BCm)
CBOE (Milan) • Consumer Cyclical
January 21, 2026 at 16:30 UTC
Name
CEO
Website
Industry
Year Founded
Employees
Brunello Cucinelli is a luxury brand that designs and sells ready-to-wear and accessories positioned around craft and material quality. Distribution balances directly operated boutiques with selected partners so presentation and service remain consistent across regions. Creative direction is centralized while local teams manage clienteling and store events in line with brand codes. The company communicates in a factual voice that emphasizes product, store footprint, and execution rather than subjective tone. Within the consumer discretionary sector, the brand sits in an ecosystem where controlled distribution and steady cadence matter more than frequent format shifts. Investor communication focuses on the structure of routes to market and on items a reader can compare over time, such as channel mix and the rhythm of collections.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Brunello Cucinelli's Technical Indicators Summary
BCm is currently exhibiting a bearish trend, supported by a moderately strong ADX reading near 27 that signals persistent downward momentum. The price is trading well below all key moving averages, including the 200-day, underscoring sustained weakness. Momentum indicators present a mixed picture: while the RSI and Williams %R suggest oversold conditions, the MACD and CCI confirm ongoing selling pressure. Volume trends, reflected by a sharply negative OBV, reinforce the lack of buying interest. Additionally, the price remains below the VWAP and classic pivot point, indicating resistance overhead. Despite low volatility as shown by the ATR, the overall technical landscape points to continued bearish control in this session.
| Indicator | Value |
|---|---|
RSI (14) | 26.13 |
Stochastic %K (14, 3, 3) | 0.32 |
CCI (20) | -259.29 |
WPR (14) | -99.56 |
Momentum (10) | -15.88 |
MFI | 16.60 |
MACD Level (12, 26) | -2.02 |
Bollinger Bands | $84.94 - $106.32 |
ATR (14) | $2.98 (3.65%) |
ADX (14) | 26.65 |
OBV | -4,051,555 |
VWAP | $82.86 |
Classic Pivot Point | $85.01 |
Fibonacci Pivot Point | $85.01 |
Simple Moving Averages | $92.57 - $97.73(5 indicators) |
Exponential Moving Averages | $90.63 - $99.79(5 indicators) |
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By the close, BC.MI was little changed from yesterday, with a tiny 0.146% upside gap leaving it near 82.28. Closing stats show BC.MI with a normal volume profile at 0.76× its standard run rate (429637 vs 565200). BC.MI remains stable amid limited stock-specific headlines and typical trading volume.
Price Change
from €82.16 close
+€0.12
Trading Volume
Below avg (565.2K)
429.6K
vs S&P 500 Today
Underperforming Market
-0.74%
52-Week Position
Near lows
8.4%
Updated: January 21, 2026 at 15:42 UTC